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    <title><![CDATA[Blog]]></title>
    <link>http://www.arnette.com/blog/</link>
    <description><![CDATA[Blog]]></description>
    <pubDate>Thu, 23 May 2013 21:17:36 +0000</pubDate>
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      <title><![CDATA[Jeff Northrop talks about Arnette MX Series 3 goggle]]></title>
      <link>http://www.arnette.com/blog/Jeff-Northrop-talks-about-Arnette-MX-Series-3-goggle/</link>
      <description><![CDATA[<p>Our MX ambassador Jeff Northrop talked about the Arnette MX Series 3 goggle on <a href="http://motocross.transworld.net/1000122700/features/pit-pass-video-oakland-sx-2012/4/">TransworldMX.com</a>.</p>
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      <pubDate>Mon, 06 Feb 2012 16:15:48 +0000</pubDate>
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      <title><![CDATA[ARNETTE X DEL THE FUNKY HOMOSAPIEN UNCOMMON PROJECTS DIVISION SIGNATURE SERIES 3 GOGGLE]]></title>
      <link>http://www.arnette.com/blog/ARNETTE-X-DEL-THE-FUNKY-HOMOSAPIEN-UNCOMMON-PROJECTS-DIVISION-SIGNATURE-SERIES-3-GOGGLE/</link>
      <description><![CDATA[<p><strong>ARNETTE RELEASES NEW GOGGLE WITH DEL THE FUNKY HOMOSAPIEN AS PART OF THEIR UNCOMMON PROJECTS DIVISION</strong><br />&nbsp;<br />FOOTHILL RANCH, CA &ndash; January 24, 2012 &ndash; Arnette is bringing the the funk to their Uncommon Projects division with a new snow goggle in a collaboration with the Funkman himself, Del the Funky Homosapien. A limited edition, late release of their Series 3 goggle, the goal was to create the funkiest snow goggle in the lineup for the legendary artist and long time Arnette family member.</p>
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<p><br />The Del x Arnette Uncommon Projects goggle features a repeating Hiero logo on the frame, funkified strap with both the Hiero and Arnette logos, and an aqua chrome lens.<br />&nbsp;<br />&ldquo;This is going to look good out on the slopes, Series 3. That's what you SERIously need, some Series 3's. That way you ain't gonna hit no trees, I like these. You&rsquo;re gonna see me with these on, all me, Series 3. Go get your own,&rdquo; commented Del.<br />&nbsp;<br />Arnette&rsquo;s Uncommon Projects division features signature pieces that tell a unique story, commemorate a partnership or reflect the personal style of one of the company&rsquo;s notable athletes. The Del x Arnette Uncommon Projects goggle is dropping on the heels of Arnette&rsquo;s first Uncommon Projects release for the Team Captain of Arnette&rsquo;s Global Pro Snowboard Team, Devun Walsh.<br />&nbsp;<br />&ldquo;Del has been a part of the Arnette family for a long time and he has a serious fan base in the world of snowboarding. There&rsquo;s no better way to celebrate all of that than with a signature goggle color. The colorway had to meet the highest possible funk-standards, so we developed a graphic that was inspired by some of his early album art, complete with Hiero logo repeat pattern and strap patch," stated Arnette&rsquo;s Global Brand Director, Joe Freitag.</p>
<p>&nbsp;</p>
<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/Arnette_x_Del_X_Uncommon.jpg" border="0" width="750" height="630" /><br />&nbsp;<br />The The Del x Arnette Uncommon Projects Series 3 is shipping right now to elite&nbsp; snowboard shops across the world. Dealers looking to carry pieces from the Uncommon Projects division for this season should call their rep ASAP or place orders during SIA.<br />&nbsp;<br />More information on what&rsquo;s happening with Arnette can be found online through Arnette&rsquo;s multiple Web presences. <br />&nbsp;<br />www.arnette.com | <a href="http://www.facebook.com/arnette">www.facebook.com/arnette</a> | <a href="http://www.twitter.com/arnette">www.twitter.com/arnette</a><br />&nbsp;<br />&nbsp;<br />About Arnette<br />Established in 1992 in the humble surroundings of a one-car garage in Orange County, California, Arnette shades and goggles are found on today&rsquo;s most influential action sports athletes and lifestyle personalities. Each product is meticulously designed with the highest quality materials, providing lightweight wearability for unmatched comfort, fit and style.<br />&nbsp;<br />Arnette&rsquo;s distinctive collection is available at action sports and specialty eyewear retailers worldwide.</p>]]></description>
      <pubDate>Tue, 24 Jan 2012 14:30:06 +0000</pubDate>
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      <title><![CDATA[Donnie and Hank go to France]]></title>
      <link>http://www.arnette.com/blog/donnie-hank-devun-walsh-polar-opp-france/</link>
      <description><![CDATA[<p>For those of you who haven't checked out <a href="http://polaropp.com/" target="_blank">Polar Opposites</a> yet, get over there now! It's the brain child of Devun Walsh and good friend Iikka Backstrom, where they allow the viewer to take a shotgun seat on all of their journeys and exotic travels throughout the world. In this newest installment, "Donnie and Hank go to France", you will feel like you're right there with them in the chateau drinking beers and then on the hills as they session a pretty sweet kicker.</p>
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<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/Brain_Freeze_Mammoth/Screen_shot_2011-04-05_at_11.47.14_AM.png" border="0" width="600" height="327" /></p>
<p>Donnie and Hank!</p>]]></description>
      <pubDate>Wed, 06 Apr 2011 14:18:05 +0000</pubDate>
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      <title><![CDATA[Niko Cioffi featured in Steez Magazine]]></title>
      <link>http://www.arnette.com/blog/niko-cioffi-steez-magazine/</link>
      <description><![CDATA[<p><a href="http://www.steezminimag.com/2011/04/04/april-issue-5-3-has-dropped/" target="_blank">Steez Magazine</a> just did a rad interview with our boy Niko Cioffi. Niko is quite the charger, and we couldn't be more pscyhed that a mag like Steez picked up on his talents. We recommend you read the full interview which can be found <a href="http://www.steezminimag.com/2011/04/04/april-issue-5-3-has-dropped/" target="_blank">here</a>, and in the meantime, please enjoy the quick snippets and eye candy below!</p>
<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/Brain_Freeze_Mammoth/Steez-Mag_Niko_pg-1.jpg" border="0" width="600" height="463" /><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/Brain_Freeze_Mammoth/Steez-Mag_Niko_pg-2.jpg" border="0" width="600" height="463" /><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/Brain_Freeze_Mammoth/Steez-Mag_Niko_pg-3.jpg" border="0" width="600" height="462" /></p>]]></description>
      <pubDate>Wed, 06 Apr 2011 08:18:05 +0000</pubDate>
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      <title><![CDATA[Arnette Brain Freeze Launch Party, Stop 3 w/ Del the Funky Homosapien, Devun Walsh, Dusin Craven…]]></title>
      <link>http://www.arnette.com/blog/brain-freeze-del-whistler-canada-video-recap/</link>
      <description><![CDATA[<p>Arnette Brain Freeze Launch Party, Stop 3 w/ Del the Funky Homosapien, Devun Walsh, Dusin Craven&hellip;<br />&nbsp;<br />Saturday March 12, Whistler BC, Garfinkels&nbsp; &ndash; The roof was officially torn off the joint! The 3rd and final stop of the Arnette Brain Freeze Team Launch Party Tour with Del the Funky Homosapien was nothing less than a full on barn burner. Del&rsquo;s official DJ, Zac Hendrix, made a special guest appearance and got the crowd open with an eclectic mix of funk and soul, while Bukue One got the crowd warmed up for Sir DZL him self &ndash; DEL the Funky Homosapien. With Zac and Bukue backing him up, Del rocked the crowd with classics like Mr. Dobalina, At the Helm, Wack MC&rsquo;s, and more recent cuts like Get it Right Now off his free Funkman album. The antics didn&rsquo;t stop there&hellip; This party also celebrated Devun&rsquo;s birthday. With his crew in tow we rolled out the birthday cake just in time for Dustin Cravin to dive into it face first and give Devun a frosting-filled birthday tackle. Cake was flying, FUNK was flowing, Whistler came out in full force to support &ndash; Thank you, and see you next time.</p>
<p>Devun Walsh, Zac Marben, Dustin Craven, Sage Kotsenburg - Welcome to the Family!</p>
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      <pubDate>Thu, 24 Mar 2011 12:02:15 +0000</pubDate>
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      <title><![CDATA[The 2011 Arnette Crew Clash is here!]]></title>
      <link>http://www.arnette.com/blog/arnette-crew-clash-yobeat-2011/</link>
      <description><![CDATA[<p>The 2011 Arnette Crew Clash, a tournament for ultimate Crew Glory, and a chance to have your video featured in the bonus section of Think Thank&rsquo;s Ransack Rebellion. The top 8 submitted videos will be selected by <a href="http://www.yobeat.com/crewclash/">YoBeat</a> to compete in a tournament-style show down, and the video that outlasts the rest will secure a spot on this year&rsquo;s <a href="http://www.thinkthank.com/" target="_blank">Think Thank DVD</a>, a 20&prime; Banshee Bungee, and a grip of goodies from us.</p>
<p><br />To enter, please edit your video to the following specifics:<br />&bull; Video submissions must be original edits and set to one of the <a href="http://www.yobeat.com/crewclash/" target="_blank">provided tracks</a>.</p>
<p>&bull; Please include provided Arnette Bumper (<a href="http://www.yobeat.com/music/arnette_2011.mov" target="_blank">download here</a>) at the beginning of your video and music credit within the video. Original files must be high enough quality to be included on a DVD. Please submit videos 1280 x 720.</p>
<p>&bull; Videos should be one song long in length, but no longer than 4 minutes.</p>
<p>&bull; Please do not post your video on youtube, vimeo or any other video sharing site. Submit your video via a file sharing service (such as Yousendit.com) to submissions@yobeat.com</p>
<p>&bull; Please provide contact information and names with your file submission.</p>
<p><br />SUBMISSION DEADLINE April 8, 2011 - Become a Fan on <a href="http://www.facebook.com/arnette?ref=ts" target="_blank">Facebook</a> now!<br /><br /><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/Brain_Freeze_Mammoth/crewclashpage3.jpg" border="0" width="880" height="300" /></p>
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<p><a href="http://vimeo.com/19257914">Ransack Rebellion teaser</a>&nbsp;</p>]]></description>
      <pubDate>Mon, 14 Mar 2011 02:03:47 +0000</pubDate>
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      <title><![CDATA[Brain Freeze party tour hitting Whistler tomorrow!]]></title>
      <link>http://www.arnette.com/blog/brain-freeze-del-whistler-canada/</link>
      <description><![CDATA[<p>Tomorrow night last stop of our official Brain Freeze party tour will be slamming into Garfinkels in Whistler, Canada.</p>
<p>As  the official team launch party series, this three-stop tour  celebrates  the 2011 re-launch of Arnette&rsquo;s goggle program and newly  minted team of  snow shredders including Devun Walsh, Zac Marben, Dustin  Craven and Sage  Kotsenburg.<br />&nbsp;<br />All three stops will feature live  performances by  Del The Funky Homosapien and Bukue One, with Arnette  Am, DJ Matty Mo, on  the turntables.&nbsp; Devun, Zac, Dustin and Sage will  be at select stops,  and free gear and good times will be flowing for  all partygoers.<br />&nbsp;<br />Arnette Brain Freeze Tour Schedule: (Note: Whistler is the final stop!)<br />(21+ to get in; doors open at 8pm; space is limited)<br />&nbsp;<br />* 01/27 &ndash; Bender&rsquo;s Tavern &ndash; Denver, CO<br />* 02/10 &ndash; Hyde Lounge &ndash; Mammoth Lakes, CA<br />* 03/12 &ndash; Garfinkel&rsquo;s &ndash; Whistler, Canada<br />&nbsp;<br /></p>
<p>Check out the photos and videos from <a href="/blog/brain-freeze-del-sia-party-recap-video-photos/" target="_blank">Denver</a> and <a href="/blog/brain-freeze-del-mammoth-hyde-party-recap-video-photos/" target="_blank">Mammoth</a>.&nbsp;</p>
<p>Special thanks to TransWorld SNOWboarding &amp; Think Thank for their support. For more info check us out on <a href="http://www.facebook.com/event.php?eid=181873615180557&amp;num_event_invites=0#%21/event.php?eid=181873615180557" target="_blank">Facebook</a> and <a href="http://twitter.com/#%21/arnetteeyewear" target="_blank">Twitter</a>.</p>
<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/Brain_Freeze_Mammoth/Arnette_brainfreeze_whistler_banner_big.jpg" border="0" width="600" height="429" /></p>]]></description>
      <pubDate>Fri, 11 Mar 2011 09:53:56 +0000</pubDate>
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      <title><![CDATA[Arnette adds six hard-charging riders to National Snowboard team]]></title>
      <link>http://www.arnette.com/blog/arnette-national-snow-team-announcement/</link>
      <description><![CDATA[<p>Arnette is proud to announce it has added six of today&rsquo;s most exciting US and European snowboarders to its National Team including Nick Visconti, Johnny Lazz, Niko Cioffi, Tim Eddy, Alek Ostreng and Alex Tank.<br /><br />"There are a number of eyewear companies out there, and they all make a product that gives snowboarders the protection they need to shred another day,&rdquo; says Nick Visconti.&nbsp; &ldquo;Unfortunately, many brands only give riders a product.&nbsp; Arnette, on the other hand, offers so much more; it is the epitome of a lifestyle movement supported by passionate individuals who want to invest themselves in a vision for life, not just a simple product.&rdquo;<br /><br />The newly-minted National Team joins forces with Arnette&rsquo;s Global Team of elite riders including Devun Walsh, Zac Marben, Dustin Craven and Sage Kotsenburg.<br /><br />&ldquo;We feel our global squad is one of the most influential in snowboarding, and by adding such a diverse and talented group of national riders to the mix, it makes our team even stronger and more exciting,&rdquo; says Arnette Team and Events Manager Brent Bearden.&nbsp; &ldquo;We have big things planned for next year, and we&rsquo;re really psyched to have such an amazing group of guys backing our new goggle program.</p>
<p>
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&rdquo;<br /><br />Tahoe&rsquo;s own Nick Visconti is a cerebral snowboarder who creatively explores shredding through filming for Think Thank and producing online media segments for &ldquo;Tahoe Dangerzone,&rdquo; a video blog that documents his on-hill antics and experiments.&nbsp; Nick has a larger-than-life personality and unique style, and he is a dedicated skateboarder.&nbsp; When not holding it down in Tahoe, he can be found lurking in Venice Beach with the Arbor crew.<br /><br />North Lake Tahoe&rsquo;s Johnny Lazz is one of the funniest dudes you will ever meet.&nbsp; He is loud, super talkative and doesn&rsquo;t give a f%#k what other people think.&nbsp; An all-terrain dominator who can slay backcountry lines and handrails equally well, Johnny loves to bend the rules and has been known to outrun ski patrol on more than one occasion.<br /><br />A proud Vermonter with deep Killington roots, Niko Cioffi has a scrappy swagger and style all his own.&nbsp; He is a founding member of Rutland&rsquo;s GBP crew, and over the past few years he has spent winters in Truckee riding and filming with the Forum team.&nbsp; With several impressive video parts already to his credit and a deep bag of tech tricks on lock, the future looks bright for this versatile Green Mountain shredder.<br /><br />Tim Eddy is an Alpine Meadows local and total ripper.&nbsp; When the flakes are flying he spends his days in the backcountry dropping cliffs and carving out ridiculous lines.&nbsp; When summer rolls around he packs his bags and heads to High Cascade to keep the good times rollin&rsquo;.&nbsp; A self-proclaimed foodie with a sweet tooth, Tim&rsquo;s mellow demeanor and positive attitude make him an awesome guy to hang out with.<br /><br />Norwegian powerhouse Alek Ostreng charged onto the scene a few years back and has been making noise ever since.&nbsp; A dedicated member of the Youngblood squad, Alek is a top competitor on the Winter Dew Tour and has been hard at work this season filming for the new Forum team video.&nbsp; Whether big air or slopestyle, Alek is always smooth as butter and can throw down with the best of &lsquo;em.<br /><br />Alex Tank is a Euro jibbing machine with a super clean style who kills parks and rails like nobody&rsquo;s business.&nbsp; Arguably the best thing to come out of Germany since Heidi Klum and Oktoberfest, Alex rides with the Eye of the Tiger and absolutely destroys it every time he straps on his board.<br /><br />Be on the lookout for Arnette&rsquo;s snow team at a mountain near you as they will all be wearing the new Mercenary and Series 3 goggles, which are slated to hit shops Fall 2011.<br /><br />For more information, check out: <a href="http://www.facebook.com/arnette?ref=ts">Facebook</a> and <a href="http://twitter.com/arnetteeyewear">Twitter</a>.</p>
<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/Brain_Freeze_Mammoth/Arnette_National-Snow-Team.jpg" border="0" width="600" height="400" /><br /><br /></p>]]></description>
      <pubDate>Wed, 09 Mar 2011 09:35:04 +0000</pubDate>
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      <title><![CDATA[Devun Walsh has a new website]]></title>
      <link>http://www.arnette.com/blog/devun-walsh-polar-opposites-new-website/</link>
      <description><![CDATA[<p>Check out this incredible website, <a href="http://polaropp.com/" target="_blank">Polar Opposites</a> featuring our very own Devun Walsh and his good buddy, Iikka Backstrom. The first webisode is amazing, and knowing these guys, we ain't seen nothing yet!&nbsp;</p>
<p>
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<p><a href="http://vimeo.com/20479678">2.28.2011 - Polar Opposites Webisode #1</a></p>
<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/Brain_Freeze_Mammoth/Screen_shot_2011-03-02_at_11.41.50_AM.png" border="0" width="600" height="279" /></p>
<p>Go to the website now!!!!!!!!!</p>]]></description>
      <pubDate>Thu, 03 Mar 2011 08:43:16 +0000</pubDate>
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      <title><![CDATA[Alek Oestreng wins Burn River Jump in Livigno]]></title>
      <link>http://www.arnette.com/blog/alek-oestreng-burn-river-italy/</link>
      <description><![CDATA[<p>From our friends at <a href="http://forumsnowboards.com/blog/7778/alek-oestreng-wins-burn-river-jump-in-livigno-italy" target="_blank">Forum</a>:</p>
<p>Bonjuorno! Alek Oestreng was in Italy this week to eat some pasta, drink red wine, and win some damn contests. Successful on all accounts, Alek won the Burn River Jump and took Fourth Place in Slopestyle. Originally, he was announced a third place finish, but then got pushed back to fourth....WTF is up with European judging? Either Way, Alek still murdered it and we are so proud of him.</p>
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<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/Brain_Freeze_Mammoth/809.3.JPG" border="0" width="600" height="462" /></p>]]></description>
      <pubDate>Tue, 01 Mar 2011 16:26:50 +0000</pubDate>
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      <title><![CDATA[Arnette AM squad shreds the Mammoth Art Park]]></title>
      <link>http://www.arnette.com/blog/am-snow-team-mammoth-art-park/</link>
      <description><![CDATA[<p>Earlier this month our AM team descended upon the Mammoth Mountain "Art Park" for a gnarly shred sesh headed by Snow Team Ambassador Robert "Sticky" Shaw. The level of riding was impressive, but more than that was the whole vibe of the crew being super mellow and laid back...everything riding with your friends should be all about anyways...right? Please sit back and enjoy this video, as well as Sticky's art that graces a few of the rails throughout the park. And, if you get the chance go hit them yourself!</p>
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<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/Brain_Freeze_Mammoth/Screen_shot_2011-02-23_at_12.22.03_PM.png" border="0" width="468" height="337" /></p>]]></description>
      <pubDate>Wed, 23 Feb 2011 12:25:49 +0000</pubDate>
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      <title><![CDATA[Kotsenburg takes 3rd at the Oakley Artic Challenge]]></title>
      <link>http://www.arnette.com/blog/kotsenburg-third-place-artic-challenge/</link>
      <description><![CDATA[<p>Every year around this time, the best Snowboarders meet in Oslo, Norway  for the TTR 6Star Oakley Arctic Challenge 2011. The event which is known  for a progressive and riders driven slopestyle setup, invites only  riders who have shown to have what it takes to be amongst the top TTR  competitors. This year, the riders list includes names such as Seppe  Smits, Torstein Horgmo, Mark McMorris, Ulrik Badertscher, Jamie  Anderson, Kjersti Buaas, and our very own young-gun Sage Kotsenburg. Although Sage didn't win the event, as you can see from the video below it's only a matter of time, especially when you take into account the fact that he was one of the youngest riders ever to compete. We wanna send a huge Arnette shout out to Chas Guldemond who took home first, but remember Chas, our boy Sage is right behind you so you best be looking over your shoulder!</p>
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<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/Brain_Freeze_Mammoth/SageKostenburg_TAC2011_FrodePhoto_IMG_8082.jpg" border="0" width="600" height="400" /></p>
<p>Sage going for broke!</p>
<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/Brain_Freeze_Mammoth/Male-Podium-2-small-foto-olavstubberud.jpg" border="0" width="600" height="400" /></p>
<p>The podium with Sage on the left, Chas in the middle and Tyler on the right.</p>]]></description>
      <pubDate>Mon, 21 Feb 2011 12:20:47 +0000</pubDate>
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      <title><![CDATA[Brain Freeze party in Mammoth goes haywire!]]></title>
      <link>http://www.arnette.com/blog/brain-freeze-del-mammoth-hyde-party-recap-video-photos/</link>
      <description><![CDATA[<p>On Feb 10, Hyde Lounge in Mammoth Village was the backdrop for the second stop of the Arnette Brain Freeze Snowboard Team Launch Party to celebrate our team of Devun Walsh, Sage Kotsenburg, Zac Marben and Dustin Craven. If we thought Del the Funky Homosapien set the bar high in Denver...well then Hyde Lounge took things to an entirely new level. The place was packed wall to wall with a huge group of fans lined up outside waiting to see Sir DZL rock his set. Members of the Arnette AM team came through in full force with Snow Team Ambassador Sticky Shaw leading the charge. Arnette rider DJ Matty Mo got the crowd ready with some classic hip hop bangers, followed by Bukue One and Del, with vinyl connoisseur DJ Zac Hendricks closing the show with a flurry of rare cuts. Like a true man of the people, Del stuck around after his set to chop it up with fans who wanted to share a few words or take a picture. If you were lucky you snagged some of the limited edition swag that got tossed throughout the night. Another amazing event, and thanks to everyone who came out to support Arnette and DEL.&nbsp; Stay tuned for details on our final stop at Garfinkels in Whistler Village on March 12th.</p>
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<p>The people came out in droves to say the least...</p>
<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/Brain_Freeze_Mammoth/IMG_0063.jpg" border="0" width="600" height="450" /></p>
<p>Some stoked partygoers.</p>
<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/Brain_Freeze_Mammoth/IMG_0092.jpg" border="0" width="600" height="450" /></p>
<p>Del prepping for his perfromance.</p>
<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/Brain_Freeze_Mammoth/IMG_0109.jpg" border="0" width="600" height="450" /></p>
<p>Bukue One checking out our awesome array of new goggles.</p>
<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/Brain_Freeze_Mammoth/IMG_0099.jpg" border="0" width="600" height="450" /><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/Brain_Freeze_Mammoth/IMG_0124.jpg" border="0" width="600" height="450" /><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/Brain_Freeze_Mammoth/IMG_0120.jpg" border="0" width="600" height="450" /></p>
<p>Gimme gimme...I want some of dat!</p>
<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/Brain_Freeze_Mammoth/IMG_0139.jpg" border="0" width="600" height="450" /><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/Brain_Freeze_Mammoth/IMG_0132.jpg" border="0" width="600" height="450" /><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/Brain_Freeze_Mammoth/IMG_0143.jpg" border="0" width="600" height="450" /></p>
<p>The man of the hour, Del, not one to perform and bounce. This guy is truly amazing, and we're digging the fashion statement he's been making at our last couple of parties with the goggles. Trendsetter? Pretty soon peeps all over Oakland are gonna be rocking goggles instead of sunnies.</p>]]></description>
      <pubDate>Thu, 17 Feb 2011 11:02:16 +0000</pubDate>
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      <title><![CDATA[Brain Freeze party hitting Mammoth TONIGHT!!!]]></title>
      <link>http://www.arnette.com/blog/brain-freeze-del-mammoth-stop2/</link>
      <description><![CDATA[<p>On Thursday night, February 10th, the Arnette Brain Freeze Tour will kick  off stop 2 at Hyde Lounge in Mammoth Lakes, California. This party will go down after the last day of the <a href="http://www.wwsra.com/Tradeshow-Retailer.aspx?TradeshowId=41" target="_blank">WWSRA</a> On-Snow mountain demo, when everybody is done shredding and ready to rage! After the huge success of the kickoff party in Denver (SIA), we know that this one will be just as fresh. <br />&nbsp;<br />As  the official team launch party series, this three-stop tour celebrates  the 2011 re-launch of Arnette&rsquo;s goggle program and newly minted team of  snow shredders including Devun Walsh, Zac Marben, Dustin Craven and Sage  Kotsenburg.<br />&nbsp;<br />All three stops will feature live performances by  Del The Funky Homosapien and Bukue One, with Arnette Am, DJ Matty Mo, on  the turntables.&nbsp; Devun, Zac, Dustin and Sage will be at select stops,  and free gear and good times will be flowing for all partygoers.<br />&nbsp;<br />Arnette Brain Freeze Tour Schedule:<br />(21+ to get in; doors open at 8pm; space is limited)<br />&nbsp;<br />* 01/27 &ndash; Bender&rsquo;s Tavern &ndash; Denver, CO<br />* 02/10 &ndash; Hyde Lounge &ndash; Mammoth Lakes, CA<br />* 03/12 &ndash; Garfinkel&rsquo;s &ndash; Whistler, Canada<br />&nbsp;<br /></p>
<p>For photos and video recapping all of the action from the SIA launch party click <a href="/blog/brain-freeze-del-sia-party-recap-video-photos/" target="_blank">here</a>.&nbsp;</p>
<p>Special thanks to TransWorld SNOWboarding &amp; Think Thank for their support. For more info check us out on <a href="http://www.facebook.com/event.php?eid=181873615180557&amp;num_event_invites=0#%21/event.php?eid=181873615180557" target="_blank">Facebook</a> and <a href="http://twitter.com/#%21/arnetteeyewear" target="_blank">Twitter</a>.</p>
<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/greg_snow_press/Brainfreeze_mammoth_invite.jpg" border="0" width="600" height="400" /></p>]]></description>
      <pubDate>Thu, 10 Feb 2011 16:00:12 +0000</pubDate>
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      <title><![CDATA[Kotsenburg lands first double cork cab 1440 in competition]]></title>
      <link>http://www.arnette.com/blog/sage-kotsenburg-cab-1440-air-style-winner/</link>
      <description><![CDATA[<p><strong>Cab 1440 double cork</strong>&hellip;wtf?!! Seriously, this shit is getting ridiculous!<strong> Sage Kotsenburg </strong>stomped this frankly ridiculous trick in Saturday&rsquo;s <strong>Air &amp; Style</strong>.  It&rsquo;s the first one ever landed in competition, and it knocked out X  Games gold medallist (and Air &amp; Style China champion) Seb Toots.  Cool? Well, check it out and judge for yourself&hellip;</p>
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<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/greg_snow_press/Screen_shot_2011-02-07_at_3.17.01_PM.png" border="0" width="603" height="327" /></p>]]></description>
      <pubDate>Tue, 08 Feb 2011 09:00:12 +0000</pubDate>
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      <title><![CDATA[The Brain Freeze Tour starts at SIA]]></title>
      <link>http://www.arnette.com/blog/brain-freeze-del-sia/</link>
      <description><![CDATA[<p>ARNETTE BRAIN FREEZE TOUR KICKS OFF AT SIA<br />&nbsp;<br />On Thursday night, January 27th, the Arnette Brain Freeze Tour will kick off at Bender&rsquo;s Tavern in Denver, Colorado, during the SIA Tradeshow.<br />&nbsp;<br />As the official team launch party series, the three-stop tour celebrates the 2011 re-launch of Arnette&rsquo;s goggle program and newly minted team of snow shredders including Devun Walsh, Zac Marben, Dustin Craven and Sage Kotsenburg.<br />&nbsp;<br />All three stops will feature live performances by Del The Funky Homosapien and Bukue One, with Arnette Am, DJ Matty Mo, on the turntables.&nbsp; Devun, Zac, Dustin and Sage will be at select stops, and free gear and good times will be flowing for all partygoers.<br />&nbsp;<br />Arnette Brain Freeze Tour Schedule:<br />(21+ to get in; doors open at 8pm; space is limited)<br />&nbsp;<br />* 01/27 &ndash; Bender&rsquo;s Tavern &ndash; Denver, CO<br />* 02/10 &ndash; Hyde Lounge &ndash; Mammoth Lakes, CA<br />* 03/12 &ndash; Garfinkel&rsquo;s &ndash; Whistler, Canada<br />&nbsp;<br />Special thanks to TransWorld SNOWboarding &amp; Think Thank for their support. For more info check us out on <a href="http://www.facebook.com/event.php?eid=181873615180557&amp;num_event_invites=0#!/event.php?eid=181873615180557" target="_blank">Facebook</a> and <a href="http://twitter.com/#!/arnetteeyewear" target="_blank">Twitter</a>.<br /><br /><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/Arnette_Brain_Freeze_Web_Banner_Big.jpg" border="0" width="700" height="500" /></p>]]></description>
      <pubDate>Thu, 20 Jan 2011 08:56:56 +0000</pubDate>
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      <title><![CDATA[Enjoy the moment: Kotsenburg just rides]]></title>
      <link>http://www.arnette.com/blog/kotsenburg-enjoy-the-moment-park-record/</link>
      <description><![CDATA[<p>AS REPORTED BY <a href="http://www.parkrecord.com/summit_county-sports/ci_17100046" target="_blank">PARKRECORD.COM</a> -</p>
<p>If Sage Kotsenburg expected to be as good as he is now, he surely doesn't admit it.</p>
<p>The 17-year-old Park City slopestyle snowboarder has a low-key, laid-back persona that seemingly carries over onto his numerous competition circuits.<img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/20110114__B_sports1_GALLERY.jpg" border="0" width="600" height="401" /><br />"It's a whirlwind," said Kotsenburg.<br />Having lived in Park City for 13 years, he grew up snowboarding on the slopes of Park City Mountain Resort with his older brother, Blaze. At the age of five, he strapped into his first snowboard and by the age of seven he was competing.<br />Starting at age eight, he won every U.S. Snowboard Series event he enrolled in for the next four years. He made his U.S. Open slopestyle debut at the age of 12, and with each successive year, Kotsenburg has continued to improve and to turn heads.</p>
<p><br />"It definitely worked out, like crazy fast," he said. "Time seems to go by in the blink of an eye."</p>
<p><br />As the 2009-10 Winter Dew Tour men's slopestyle season came to an end, he found himself sitting at No. 1, finishing with a season-high in total points (260). With a Dew Cup in hand, he also took fifth place at the Winter X-Games a year ago and took a silver medal in the 2009-10 X-Games Europe. Kotsenburg is enjoying his blossoming career, and says there's no feeling comparable to competing at the Winter X-Games. He is salivating at the opportunity in the next couple months.</p>
<p>"It's just so epic," he said. "There's a super good vibe and you're like in superstar status. Dropping into that lip at the X-Games it's a really big rush."</p>
<p><br />So far this season on the Dew Tour, there's been one stop at Breckenridge, Colo., an event in which Kotsenburg struggled a bit.<br />He said he had a run of successful practices before the competition started. However, the course got dumped on by sticky snow on the last day of the competition and snow accumulated in the middle of many jumps.</p>
<p>"It just wasn't working out," he said. "I couldn't clear the jumps."</p>
<p><br />Kotsenburg finished 11th overall. But he is ready to get back on track when the tour stops in Killington, Vt., next weekend.</p>
<p>But life for the 17-year-old isn't always snowboarding; probably just 99 percent. Kotsenburg is home schooled and has only two more classes to finish before he graduates. Most of his friends attend Park City High School and when he's not soaring through the air, he can be found hanging out with friends.</p>
<p><br />When asked if the college path is in his near future, he addressed the question as if he'd never heard it before.</p>
<p><br />"Right now, I don't really feel I need to go to college," he said. "I'm just not rushing into it."</p>
<p><br />His focus on improving his snowboarding technique is simple: just work and try things that have never been tried.</p>
<p><br />"You have to learn tricks so fast," he said. "It's not only about having ability. It's not just a double-cork 360; it's something that's pretty heavy. It's scary trying to go that another 10 feet."</p>
<p><br />Being an innovator at 17 isn't easy. While it may look fairly easy, the technique and thought behind tricks should not be underestimated.</p>
<p><br />"You take one rotation, you multiply it and you just hope it works out," he said. "Once you know how to do something you'll be fine.<br />"It's almost like going in slow motion. You think you're going to die almost; it's like a rollercoaster."</p>
<p><br />Even having broken his wrist three different times, his collarbone twice (repaired with plates and screws), and a knee injury, the youngster is able to keep a smile going, knowing full well what he's able to do.<br />"It's funny how it all works," he said. "It's all good."</p>
<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/20110114__B_sports2_GALLERY.jpg" border="0" width="600" height="401" /><br /><br /><br /></p>]]></description>
      <pubDate>Wed, 19 Jan 2011 08:33:16 +0000</pubDate>
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      <title><![CDATA[Arnette Announces New Snowboard Team and the world responds]]></title>
      <link>http://www.arnette.com/blog/major-press-new-snow-team/</link>
      <description><![CDATA[<p>What follows below are press clippings from major magazines/websites within the action sports world who just couldn't wait and jumped at the bit to help us introduce our Snow Team to the world-consisting of Devun Walsh, Zac Marben, Dustin Craven and Sage Kotsenburg.</p>
<p><a href="http://www.bnqt.com/blogs/detail/Arnette-Launches-Snowboard-Team/7182" target="_blank">BNQT</a></p>
<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/greg_snow_press/BNQT_Snow-Team_Jan11.jpg" border="0" width="600" height="787" /></p>
<p><a href="http://www.getaddictedto.com/arnette-is-back/" target="_blank">get addicted to...</a></p>
<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/greg_snow_press/GetAddictedTo_Snow-Team_Jan11.jpg" border="0" width="600" height="989" /></p>
<p><a href="http://www.grindtv.com/snow/video/arnette_announces_new_snowboard_team_devun_walsh_zac_marben_dustin_craven_amp_sa/#56608" target="_blank">GrindTV</a></p>
<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/greg_snow_press/GrindTV_Snow-Team_Jan11.jpg" border="0" width="600" height="671" /></p>
<p><a href="http://www.kumfsteez.com/2011/01/arnette-announces-new-snowboard-team/">KumfSteez</a></p>
<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/greg_snow_press/KumfSteez_Snow-Team_Jan11.jpg" border="0" width="600" height="922" /></p>
<p><a href="http://www.lat34.com/2011/01/13/arnette-announces-snowboard-super-team/">Lat34</a></p>
<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/greg_snow_press/Lat34_Snow-Team_Jan11.jpg" border="0" width="600" height="820" /></p>
<p><a href="http://www.push.ca/blogs/snownews/archive/2011/01/10/arnette-returns-w-new-team.aspx">Push</a></p>
<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/greg_snow_press/Push_Snow-Team_Jan11.jpg" border="0" width="600" height="1043" /></p>
<p><a href="http://www.radcollector.com/news/2011/01/11/arnette-snow-team-2011/">Rad Collector</a></p>
<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/greg_snow_press/Radcollector_Snow-Team_Jan11.jpg" border="0" width="600" height="1078" /></p>
<p><a href="http://www.snowboardcanada.com/news_article?news_id=1572&amp;uniqid=1732">Snowboard Canada</a></p>
<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/greg_snow_press/SBC_Snow-Team_Jan11.jpg" border="0" width="600" height="924" /></p>
<p><a href="http://snowboardmag.com/stories/arnette-announces-new-snowboard-team">Snowboard Mag</a></p>
<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/greg_snow_press/Snowboard_Snow-Team_Jan11.jpg" border="0" width="600" height="905" /></p>
<p><a href="http://fresh.snowboardermag.com/industry/arnette-announces-new-snowboard-team/">Snowboarder Magazine</a></p>
<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/greg_snow_press/Snowboarder-Mag_Snow-Team_Jan11.jpg" border="0" width="600" height="894" /></p>
<p><a href="http://www.snowboarding.com/news-2010/ARNETTE+ANNOUNCES+NEW+SNOWBOARD+TEAM" target="_blank">Snowboarding.com</a></p>
<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/greg_snow_press/Snowboarding_Snow-Team_Jan11.jpg" border="0" width="600" height="1046" /></p>
<p><a href="http://business.transworld.net/54626/features/arnette%E2%80%99s-second-coming/">TransWorld Business</a></p>
<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/greg_snow_press/TW-Business_Frontpage_Jan11.jpg" border="0" width="600" height="886" /></p>
<p><a href="http://snowboarding.transworld.net/1000142486/news/arnette-announces-new-snowboard-team/">TransWorld Snowboarding</a></p>
<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/greg_snow_press/TW-Snowboarding_Snow-Team_Jan11.jpg" border="0" width="600" height="860" /></p>
<p><a href="http://www.yobeat.com/2011/01/10/arnette-is-back-in-the-snow-biz/">Yo Beat</a></p>
<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/greg_snow_press/Yobeat_Snow-Team_Jan11.jpg" border="0" width="600" height="972" /></p>]]></description>
      <pubDate>Tue, 18 Jan 2011 08:33:16 +0000</pubDate>
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      <title><![CDATA[It's OFFICIAL...Our SNOW TEAM has arrived!]]></title>
      <link>http://www.arnette.com/blog/snow-team-release-announcement-video/</link>
      <description><![CDATA[<p>Arnette is proud to announce it has added an elite snowboard team in support of the 2011 re-launch of its snow goggle program.<br />&nbsp;<br />Joining the family is the legendary Devun Walsh who will serve as Team Captain, along with young guns Zac Marben, Dustin Craven and Sage Kotsenburg rounding out the global squad.<br />&nbsp;<br />&ldquo;With the resurgence of our goggle program we hand-picked a team of four guys that truly embody what Arnette stands for, each in his own unique way,&rdquo; says Arnette Global Brand Manager Joe Freitag.&nbsp; &ldquo;Their attitude, style, originality and overall love for snowboarding bring them together to make one of the most influential teams out there.&nbsp; 2011 is going to be an epic year, and we&rsquo;re very excited to have such an amazing group of guys representing Arnette on and off the hill.&rdquo;<br />&nbsp;<br />The &ldquo;first four&rdquo; are the backbone of Arnette&rsquo;s revamped goggle program and epitomize what the brand stands for: heritage, creativity, progression, good times and balls-out shredding.<br />&nbsp;<br />In the months ahead, keep an eye out for Devun, Zac, Dustin and Sage who will all be wearing Arnette&rsquo;s new goggles &ndash; the Series 3 and Mercenary &ndash; as they tear it up this winter.</p>
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<p>A few words from the team:<br />&nbsp;<br />&ldquo;I&rsquo;m so stoked to have the opportunity to join such an influential brand, and it&rsquo;s a true honor to be selected as Arnette&rsquo;s snow team captain,&rdquo; says Devun Walsh.&nbsp; &ldquo;All the guys are super rad and the new goggles have such a great fit and clean look.&nbsp; The designers have done an awesome job putting a modern twist on a classic frame with the Series 3, and I&rsquo;m psyched to wear goggles that work so well in all conditions.&rdquo;<br />&nbsp;<br />&ldquo;I&rsquo;m super excited to be on the Arnette team,&rdquo; says Zac Marben.&nbsp; &ldquo;We all have our own unique style, but totally respect one another&rsquo;s riding abilities.&nbsp; The new goggles look and feel great, and people are stoked that Arnette is back on the mountain.&nbsp; I can&rsquo;t wait to see what the future holds for Arnette and the team.&rdquo;<br />&nbsp;<br />&ldquo;Riding for Arnette is awesome because they were the first pair of goggles I ever owned,&rdquo; says Dustin Craven.&nbsp; &ldquo;Arnette has a lot of history in snowboarding and being part of the goggle program feels great.&nbsp; The team is rad and having Devun [Walsh] on the program is legendary.&nbsp; I&rsquo;m pumped on the quality of the new goggles, and their overall look and feel is really cool.&rdquo;<br />&nbsp;<br />&ldquo;When I first started snowboarding, Arnette was one of the dopest brands around and I would&rsquo;ve done anything to get my hands on a pair,&rdquo; says Sage Kotsenburg.&nbsp; &ldquo;Now I ride for Arnette which is an awesome feeling.&nbsp; The goggles work really well and the team is super solid.&nbsp; Arnette has some big things coming up this year and I love being part of it.&rdquo;<br />&nbsp;<br />Arnette&rsquo;s new 2011 goggles &ndash; the Series 3 and Mercenary &ndash; will debut at SIA (booth #1135) in Denver, CO, followed by ISPO (booth #A2.312) in Munich, Germany.&nbsp; Retail prices start at USD $65.00, and they will be sold at finer snowboard shops worldwide beginning Fall 2011.</p>
<p><img src="/skin/adminhtml/default/default/aw_blog/js/tiny_mce/plugins/imagemanager/files/moreimages/BMX_fall_classic/Screen_shot_2011-01-10_at_10.37.56_AM.png" border="0" width="600" height="350" /></p>
<p>Zac Marben couldn't ne happier to join the ranks of the Arnette Family.</p>]]></description>
      <pubDate>Mon, 10 Jan 2011 18:48:21 +0000</pubDate>
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